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Hongyuan turns to a new takeoff chapter

Date:2012-06-09     Content sources:Hongyuan

 1,Induction lamp- a hit for its invention

In early 2000, Shanghai Hongyuan predicted the development prospect and direction of the lighting industry, invested hundreds of millions of research fund in combined with micro-electronics and lighting source technologies, and successfully applied integrated circuit technology and magnetic induction skill into ballast especially for magnetic induction lamps in the lighting field, inventing the induction lamp.

The invention of induction lamp, the first one in the world, was a great hit. In 2005, DISCOVERY Channel, the most high-quality documentary TV program and TV brand with the most issuing volume in the world, reported Shanghai Hongyuan and its induction lamps in over 160 countries and regions. The Hongyuan induction lamp won the gold medal among 3,000 contesting enterprises and products in China’s Industrial Exposition. In 2004, Shanghai Hongyuan was addressed during the conference as a special invited representative and was praised by specialists worldwide including Doctor Jeff, Chairman of The US Lighting Association in the World Engineer Assembly and 10th International Electric Lighting Technical Seminar held in France.

 

Gold award in 2004 China’s Industrial Exposition

World Engineer Assembly and 10th International Electric Lighting Technical Seminar

Many famous specialists and scholars including Morris Strong, the UN Under-Secretary-General and Eric, President of Royal Academy of Engineering, spoke highly of Hongyuan induction lamps. Besides, mainstream media at home and abroad also reported the advancement and lead of induction lamps in the industry. Mr. Shen, consultant of the International Electric Lighting Academic Committee and reputed president of Japanese Lighting Association came to visit Shanghai Hongyuan accompanied by Professor Chen Dahua, president of Fudan University Electric Lighting Institute. He affirmed that LVD induction lamp was a new lighting invention that surpassed the world-class level. Lin Zongtang, director of China’s Brand Strategy Promotion Committee came to visit the company and wrote an inscription saying: “the national light illuminates the whole world”.



Mr. Shen (second from the left), consultant of the International Electric Lighting Academic Committee and reputed president of Japanese Lighting Association came to visit Shanghai Hongyuan accompanied by Professor Chen Dahua (first from the left), president of Fudan University Electric Lighting Institute.


Lin Zongtang, director of China’s Brand Strategy Promotion Committee, came to visit the company and wrote an inscription saying: “the national light illuminates the whole world”.

All mainstream media reported the scientific and technological lead and innovative energy-saving features of the induction lamp. The British Lighting Engineering Journal praised “Hongyuan induction lamp surmounts the unstable technology in the west”. Consumption Daily wrote an article called Key Scientific and Technological Achievement in China’s Lighting Industry: Shanghai Hongyuan Successfully Developed the Internationally Advanced Induction Lamp. Wen Hui Bao wrote an article Lighting Get Access to Chip Era; which said that the LVD induction lamp would usher into a new revolution. The Shanghai Economics Journal wrote an article entitled China’s Edison Lights up Lighting Revolution- General Manager Li Weide of Hongyuan Lighting. The Liberation Daily wrote the following: An Invention that Surmounts World Lighting Technology; it introduced the LVD energy-saving induction lamp development and put it into industrialization with Hongyuan filling the blank upon the lighting technology in the world.



Liberation Daily wrote an article called An Invention that Surmounts World Lighting Technology

British Lighting Engineering Journal praised “Hongyuan induction lamp surmounts the unstable technology in the west”.



Wen Hui Bao wrote an article saying that Lighting Get Access to Chip Era;



Shanghai Economics Journal wrote an article entitled China’s Edison Lights up Lighting Revolution- General Manager Li Weide of Hongyuan Lighting.

Consumption Daily wrote the following: Key Scientific and Technological Achievement in China’s Lighting Industry: Shanghai Hongyuan Successfully Developed the Internationally Advanced Induction Lamp.


2,Hongyuan was forced to slow down its rapid pace because of the OSRAM lawsuit

The Induction lamp, as the key representative of the new illuminant, was a great hit at home and abroad. As Hongyuan was in a favorable situation, OSRAM cast greedy eyes on the induction lamp’s broad market possibilities and potential and infringed upon the intellectual property right of Hongyuan induction lamps. Facing that fierce situation with OSRAM, the tycoon of lighting industry, Shanghai Hongyuan had to pay a lot of attention to handle it. Thus, the rapid development pace had to slow down and suspended many investment projects for 6 years. Over the 6 years, no enterprise really invested funds to strengthen the research, development and manufacturing due to the unidentified belonging of intellectual property. Many small enterprises produced it in little size and quantity with low-quality products, which led to a chaos on the market and lowered the awareness and acceptance. Obviously, they didn’t match the innovation of induction lamps and greatly confined the industry development and products promotion.


Hongyuan always focuses on the innovation technology of the lighting industry. It once won the title of Shanghai Top 100 Enterprises and Top 10 Tax Payers for 4 successive years and was recognized as Shanghai High-tech Enterprise, Shanghai Technological Innovation Model Base and Shanghai Patent Work Trial Enterprise. Its products won the First Prize of national energy conservation and emission reduction project. Its growing development and sustained innovation attract a large batch of talents to join Hongyuan and make great contributions to the breakthrough and development on every stage. Especially after the invention of the induction lamp, Hongyuan is confident to seize every opportunity to make the company prosper. However, the six-year lawsuit with OSRAM forced Hongyuan to slow down its rapid pace and many excellent employees left Hongyuan for personally better opportunity to find new jobs. The dispute confined personal development and seriously limited Hongyuan and the market expansion of the whole induction lamp industry as a whole.

Shanghai Hi-tech Enterprise



2005/2010 National New Key Products Certificate



Outstanding Award of the 4th “Invention Venture Award”, namely “Contemporary Inventor”

3,Prospective arrangement and whole industrial chain occupy the top of the industry development

Everything will turn out well. Hongyuan believed the law is just. On the one hand, Hongyuan organized specialists and lawyers to actively deal with the lawsuit; on the other hand, it elaborately arranged the upgrading transfer and optimized industrial structure after winning the dispute. After Hongyuan won the lawsuit, all the troubles were unloaded and allowed the full carrying out of the construction and investment. Hongyuan injected 0.5 billion RMB to build its wholly-owned subsidiary- Jiangsu Lide Lighting Industrial Base, which is equipped with a professional production line, advanced R&D devices and management so as to optimize the whole industrial chain and large-scale automation production of induction lamps, and lay foundation to expand the market with the safeguard of product quality, price and delivery term.

The vertical integration of the induction lamp whole industrial chain reflects technical quality advantage, which means that core part ballast, PCB, bubble and tube, illuminant to lamps specialized for induction lamps will be fixedly controlled by the automatic regulation and quality system within Hongyuan. The whole industrial chain is equipped with automatic production devices, which remove the quality problems resulted from unskilled interventions, errors or negligence so as to assure the products’ stability and quality reliability. The horizontal integration of whole industrial chain has the price advantage from large-scale products production and reasonably distributes the favorable resources and greatly lowers both the purchasing costs of raw materials, and the product costs. The vertical and horizontal integration greatly upgrades the induction lamps industrial cluster productive efficiency and ensures the delivery term. Meanwhile, the modernized warehousing logistics center, covering an area of 20,000 square meters, makes the mechanization of loading and unloading and transportation easy with its efficient and reasonable arrangements and enables automation in warehouse management via adopting standard code technology which further ensures the delivery term.

With the industrial cluster of large-scale automation within the whole industrial chain, brand competitiveness achieves a new breakthrough; with the safeguard of intellectual property right and the guidance of continuous technical innovation, the strategic goals, brand positioning and marketing model of Hongyuan have fully been upgraded and Hongyuan will take off miraculously.

Lide Lighting Industrial Base- induction lamp whole industrial chain professional production base

Automatic burn-in line of induction lamp

               Assembly line of assemble workshop in sub-region      Burn-in line output monitoring system

Light automatic matching machine in light workshop

Electronic components automatic assembly line in electronics workshop

                Chip automatic packaging in dust-free workshop       precise instruments in electronics workshop

                  Light casting machine in light workshop                  warehouse: 1st warehouse

Logistics storage loading and unloading platform

 

4,“Venture Boss”- a totally new marketing model

Based on the strategic arrangement of Hongyuan, it is forecasted that Hongyuan’s scale will rapidly expand with plans gradually coming true. In order to match its strategic goals and products poisoning, Hongyuan presented a totally new marketing model-“Venture Boss”, on domestic and overseas marketing departments. The model distributes specific regions and goals for every marketing department on the basis of flattened organizational system. Other departments will highly support the marketing work at all levels. Based on the tempted and challenging awards model, they have a vast space to develop and show talents. Design one’s own business from the position of a boss. The more talented you are, the more you will get. The next one who obtains 1 million per year is you. The model efficiently inspires a batch of talented and confident Hongyuan staff to participate.

Under the totally new model, with the support of brand strength and whole industrial chain production scale, with the help of team work of all the departments, Hongyuan seizes the opportunity to increasingly accelerate the marketing volume. Just like F1 velodrome, Hongyuan provides the best-specification cars, rapid and quick team service for racers aiming to create more and more heroes. The Company will inspire each of them, and the heroes will show their talents at maximum to get the awards. With this measure, independent marketing ability and market competitive awareness greatly increase. Then individual and team abilities will also be strengthened. In such a competitive atmosphere, fortune heroes will for sure come into being at such an advantageous platform as Hongyuan.

5、Attract new and regular clients

With all the diverse factors removed, Hongyuan’s development goes well. The industrial chain production and “Venture Boss Model” bring out the best in each other. With the rapid and steady development, Hongyuan needs more talents to join in to witness its new prosperity and also to turn to a new chapter in one’s life. “The next one who earns 1 million RMB per year is you”!

Attract new and regular clients. For over 20 years’ development, especially in its period of great prosperity, Hongyuan has always attracted, trained and taken advantage of talents by cultivating a large batch of professions. However, most of them left Hongyuan in the 6-year troublesome period. But they still have deep feelings towards Hongyuan. Their leaving just is for personal better development opportunity. Now Hongyuan is in its golden period with upgrading transfer and rapid and prosperous development, Hongyuan warmly welcomes and expects former talents to come back. With the inspiration of Venture Boss Model, Hongyuan creates many heroes. It is sure that the coming-back former talents will take this great opportunity and turn to a new takeoff chapter in Hongyuan.